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Building Financial Literacy Through Practical Analysis

Master Financial Analysis From the Ground Up

Most people think financial analysis is just about crunching numbers. But here's what I learned after years in this field—it's really about telling stories with data. Stories that help businesses make smarter choices and avoid costly mistakes.

Explore Our Approach
Financial analysis workspace with charts and data visualization

What Makes Financial Analysis Actually Useful

5 Core Metrics

We focus on five key ratios that actually matter in real business decisions—not the 30+ metrics that textbooks throw at you.

12 Case Studies

Real Malaysian companies from various industries. You'll see how financial analysis plays out in actual market conditions, not just theory.

24 Weeks Duration

Six months gives you time to absorb concepts, practice on real data, and build genuine analytical skills. No rush, no cramming.

Detailed financial analysis process documentation

How We Build Your Analysis Skills

1

Reading Financial Statements

Start with understanding what balance sheets and income statements are actually telling you. We break down each line item so it makes sense in plain language.

2

Calculating Key Ratios

Learn liquidity, profitability, and efficiency ratios. But more importantly—understand what they mean for business health and when they might mislead you.

3

Comparing Industry Benchmarks

Numbers mean nothing in isolation. We teach you how to compare companies within industries and spot outliers that deserve closer attention.

4

Practical Application

Work through real scenarios where you analyze companies facing actual challenges. This is where theory meets messy reality.

Course Content Breakdown

We've organized this course around four main areas. Each builds on the previous one, but if you already have accounting background, you can move through the early sections faster.

Financial Statements Foundation

  • Balance sheet structure and components
  • Income statement interpretation
  • Cash flow statement analysis
  • Notes to financial statements

Ratio Analysis Techniques

  • Liquidity and solvency ratios
  • Profitability measurements
  • Efficiency and activity ratios
  • Market valuation metrics

Comparative Analysis Methods

  • Horizontal analysis across periods
  • Vertical analysis of statements
  • Industry benchmarking practices
  • Trend identification and forecasting

Real-World Applications

  • Case studies from Malaysian markets
  • Red flags in financial reporting
  • Investment decision frameworks
  • Credit risk assessment basics

Learn From Someone Who's Been There

Fiona Chen, Lead Financial Analysis Instructor

Fiona Chen

Lead Financial Analysis Instructor

I spent eight years as a financial analyst at two different banks before switching to education. What I noticed during those years was how many professionals struggled with the gap between textbook formulas and actual business analysis.

That's why I designed this course to focus on practical application. We use real Malaysian company financials, work through genuine business scenarios, and discuss the limitations of financial analysis—not just its strengths.

  • ACCA qualified accountant since 2014
  • Former senior analyst at RHB Banking Group
  • Teaching financial analysis since 2019

Ready to Start Learning Financial Analysis?

Our next cohort begins in September 2025. Classes run twice weekly in the evenings, with recordings available if you need to catch up. You'll need basic spreadsheet skills and a willingness to work with numbers, but no prior finance background is required.

The course includes access to real financial databases and analysis tools. You'll get hands-on experience with the same resources professional analysts use daily.

Students engaged in financial analysis coursework and practical exercises